His short talk explained how Webnographer can offer fast insight into Usablity issues, and how it enables the collection of user behavioural data. James also highlighted the academic research that Webnographer is based on, such as the link between the eye and the mouse movements.
In a nut shell: Webnographer is a new service for Asynchronous Unmoderated Remote User Testing method. It enables faster and cheaper user testing outside of the labs, with user in their real environment. The services has been designed so that a team can get results back in just a few hours, while using more than the normal number of participants.
The talk was well received and stimulated interesting discussions. We were overwhelmed by the positive feedback and interest.