Archive for the ‘About us’ Category

Público newspaper writes
about James and Sabrina

Sunday, March 17th, 2013

One of the most read newspapers in Portugal, Público just wrote an article about foreign people living and working in Portugal.

Our founders – Sabrina Mach and James Page – were interviewed for the article. The story brought up what I said in November that you don´t need to leave Portugal to get a hot job.

Sabrina was quoted as saying how sad it was to see intelligent people leaving countries like Portugal (and Ireland) – because they are the future.

James went on to quote what I said last November – that every tech job creates 5 jobs in the wider economy.

As of today we are now looking to fill three positions in the Lisbon office: Software Developer, UX Analyst, and an Office Manager.

Moving our UK office to Brighton: UK´s “Silicon Beach”

Tuesday, December 7th, 2010

We have decided to move our UK offices to Brighton from Hastings, because Brighton has become a major hub for UX in the UK. It has the advantage of two Universities in the immediate area (Brighton University and University of Sussex) which both teach Human Computer Interaction; the cost of living is lower than London; local interest is fostered and sustained by local groups such as UX Brighton and it has excellent national and international transportation links. This latter was a particularly winning point, since we need easy access to the airport; we have clients spread across Europe, our head office is in Ireland and our R&D is carried out in Portugal.

Recently the Economist magazine had an article about the success of what they call ‘Silicon Roundabout’ in Shoreditch in East London. Very near to it,13 years ago, I initiated my first start up. The attraction then was the manageable rent whilst being near to the centre of London. Since then rents in the area have gone up, moreover hiring people in London is expensive not only because of high living costs, but because of the draw of high paying jobs in finance in the City. Being situated in ‘Silicon Roundabout’ is still necessary if you need to raise Venture Capital, since Venture Capitalists are famous for not travelling more than 5 miles. However we no longer need them.

We first started to come to Brighton because of UX Brighton. This started when a small group of like minded people decided to meet up for a talk every month. A year ago we helped Danny Hope, the founder of UX Brighton to put on a special event about Remote Usability. It was a roaring success so this year (2010) we helped him mount a full blown conference,UX Brigthon 2010, which was held in September at the University of Brighton. Meeting so many interested people has shown to us that there is a vibrant UX community in Brighton.

Brighton has many design firms that sign up to the User Experience mantra, like CogApp and ClearLeft, however in pure User Experience research there is really only one other firm in Brighton, Vertical Slice, that specialises in games research.

Photo from neilhooting

Opening our R&D office in Lisbon

Tuesday, October 19th, 2010

With lots of excitement we are about to open a new Research and Development office in Lisbon, Portugal.  Many people have asked us: “Why Portugal?” The simple answer is that we found a seemingly untapped pool of talented people, who we discovered through a rather long process which started at Ux Lisbon in May earlier this year.

Personally, I have strong connections to Portugal. My late father wrote the best selling book , The First Global Village, on the history of Portugal, having lived in Sintra, just outside Lisbon, for nearly a decade. But I have only been to Portugal once in the last ten years, coming back to Portugal for a conferance on usability. Ux Lisbon started us considering Portugal for a R&D base. The conference delegates where about 1/3rd Portuguese, and the other 2/3rds from the rest of the world, and the people we meet there persuaded us that Portugal was worth considering.

Pushing us further into making the move was André Marquet, who helps organise TEDxEdges. His passion was an important part in persuading us to set up our R&D base in Lisbon. Others helped too. The blog of  André Ribeirinho of Adegga.com lists a line up of start ups in Lisbon, in particular, helped us to realise that we would be part of a buzzing start up community. Hopefully there will be more start ups joining André’s list, as Mário Valente of seedcapital is investing more into technology start ups in Portugal.

Most blog posts about Lisbon and start ups, joke about the similarities between San Francisco and Lisbon. If Lisbon looks like San Francisco then maybe Lisbon will follow in its foot steps to become a leading technology centre. The blog posts compare that San Francisco is on the West Coast of the US, Lisbon is on the West Coast of Europe. San Francisco has many steep hills, so does Lisbon. Both have a bridge designed by the same firm. And last but not least both have cute trams.  Getting back to why Lisbon is start up friendly, M Clare Chung of Touch2Give, explaining why she set up in Lisbon when she could have set up her firm anywhere in the world, said

“I needed a European base with low operational costs, talented people and a high quality of life. Everyone speaks English, which is critical for an online global business. Portugal is also very technology oriented…”

The key for any business is its people. But it is not just about having the right people, it is having the right location for the right people. An advantage that Lisbon has is the weather, according to holiday-weather.com,

Lisbon is one of Europe’s mildest capital cities. Summer temperatures are warm and sometimes hot, while winters are mild and damp. Lisbon sees a lot of sunshine (over 3300 hours per year) and about 100 days of rain a year.

The idea of not being in damp northern Europe with its low hanging clouds is a plus. But it is not just the weather, commuting distances are short, too. Getting from our office in downtown Lisbon at rush hour to the Airport can be done in under 20 mins. Not to mention that you can get 100mbs broadband at home.

A story, that had been told to my brothers, and me since we where small, also helps explains my strong connections to Portugal: In the 1960′s my father, a journalist, was in the Congo covering the war after it’s independence from Belgium. The car he was driving had skidded off the road, and turned over. United Nation’s troops passed him by without stopping, but suddenly out of nowhere a bunch of Portuguese cigarette smugglers appeared. They dragged him out of the car into their car, then sped him across the border, and dropped him of at a hotel…

My rescuers bought me a large South African brandy at the bar, gave 500 Rothmans [cigarettes], checked my wallet to see I had enough cash, then left me, delivered back to my native culture, never to see them again. It was the first time I had met Portuguese knowingly – and my first encounter, not only with their extraordinary reaching-out to a stranger in need, but with their blend of bravado, honour, ingenuity and poise.

Extract from The First Global Village: How Portugal Changed the World, by Martin Page

Pictures from Plusgood , Marc Smith, Chilangoco, Ernieski

Webnographer – Where we are at!

Tuesday, February 17th, 2009

This is an update of where we are with Webnographer.

We are developing Webnographer using Agile Project Management Techniques. Agile builds the project in very small iterations of between 1 and 4 weeks. At the end of each iteration the software should be working. To give an example with Webnographer in our first iteration the whole system was usable from start to end. I.e. we could build a test, get participants to test a website, and analyse the results.

Not only did we want to just build a tool that could give summative results, for example how long a user takes on a task. But we wanted to build a remote testing tool that could be used for formative testing as well. Webnographer enables this by capturing users interactions on the page, as well as qualitative and quantitative questionnaire data. This means that Webnographer does not just report the state of a system (as in summative evaluations), but also provides insight into where, how and why user errors occur (as in formative evaluations).

So how could we build complex usability testing software in a week? We didn’t. When we started, the building of the test and the analysis of the results had to be done by hand. Over a number of iterations what had to be done by hand got automated.

The Agile technique is a revolt against the traditional waterfall approach. Under the old fashioned waterfall approach the business specifies exactly the software that will be built, the developers build it, and then it gets tested, and hopefully released. The challenge with the waterfall approach is that it often led to software projects running over time and budget.

With Agile each iteration can either add features or rework what has been built before. This has the advantage for developing Webnographer, that as we get feedback from each of the tests that we run with clients, the results feed back into each iteration and add to an improvement of the tool.

Up until now, we have mainly focused on the design of the test set up. The test set up was the most time consuming part and easiest to automate for Webnographer. Before it had its simple interface, to create a test each one had to be hand crafted, taking half a day. Modification of a test was hard, time consuming, and error prone. So we have focused on developing an easy to use interface for the test design. This is now complete.

The next iterations will focus on the analysis part of the product. The driving force is that we want to show people actionable results in an easy to understand way. Sample reports are to follow soon.

Why I started Webnographer

Wednesday, December 10th, 2008

When I was 11 years old my mother gave me for my birthday an Acorn Atom (One of the first personal computers). That was 28 years ago. Since that day I have been the one to rescue most of the technology problems in my family. Luckily when my brothers got older they took over some of the rescue calls.

This computer led me to start being intrested in how people use computers.

This computer led me to start being interested in how people use computers.

Most of the technology challenges my family faced have been them struggling with usability issues.  Later when I was paid to write programs I wanted to make software easy to use, because I wanted people to use the software. When I started Deckchair.com with Bob Geldof our whole ethos was to make booking flights less frustrating, and simpler. I think we succeeded on the whole. Before the Internet flight booking engines, it took months for somebody to learn how to book a flight using a computer. When online bookings became available consumers where able to do it themselves without training. How many people still use a Travel Agent now?

Many Usability experts blame the programmer for the Usability Challenge. If you read Alan Coopers book The Inmates Are Running the Asylum you will find a rant in how programmers are to blame. He uses a very narrow stereotype of the programmer to illustrate his argument. The second issue I have with Coopers blame game, is that he does not acknowledge that most of the innovation in usability has actually come from programmers. Jef Raskin and the apple Mac, Douglas Engelbart and the GUI, the mouse, and hypertext. Or even more recent movements like Web 2.0 the innovations have mainly been led from the programming field.

Most programmers I have worked with are as frustrated by usability as much as anybody else, maybe even more so because they have to use computers all the time, and as Paul Graham, the creator of the first web based application said :-

Programmers, though, like it better when they write more code. Or more precisely, when they release more code. Programmers like to make a difference. Good ones, anyway.

I believe that we can start solving the challenge of Usability once everybody starts understanding what the issues are. Very few people design systems not to be usable. If there is an usability issue, it is there because the programmer or designer overlooked something, or did not expect the user to behave in that way, or did not realise the importance of the issue, and lastly did not understand what the user did not understand.

We need more ways to discover how people behave using computers, and then communicate that back to the designers and programmers. That is why I co-started Webnographer to help the designers and programmers understand how people use the software that they have created.

It boils down to what Stuart Card said “All designs are predictions, all predictions fail.”