Archive for the ‘Testimonials’ Category

A Pragmatic Approach

Thursday, December 13th, 2012

Two weeks ago we held the first Geekdom Friday. It’s a once a month, open event where we talk about a technology related subject from which everyone – not just geeks – can learn and chat about.

My talk was about what I’ve learned from the book “The Pragmatic Programmer”, by Andrew Hunt and David Thomas. Although it is targeted at programmers, it contains lots of useful tips on problem solving that everyone can use.

On “Take Responsibility” the book covered why everyone that touches a project (regardless of at what point, or for how long) should make sure that they see it through, and not sit idly waiting for things to go wrong. Because they often do, and when it happens, one should “provide options, not make lame excuses”.

On “Fighting Entropy”, is about how to avoid chaos from taking over your project, covering the “Broken Window Theory”: all it takes is that one small part of the system gets messy or broken, to settle a sense of abandonment and more “windows” get broken without repair, just like in dark parts of big cities. It’s all about cleaning up the mess as soon as you notice it.

The book explains how quality should always be the main requirement of a project, while trying to settle for what’s called the “Good Enough” product: focus on it’s core before thinking about adding extra functionality.

In the talk I covered briefly the “Evils of Duplication” , where I mention the golden DRY rule (Don’t Repeat Yourself) which teaches us to never duplicate ‘pieces’ of knowledge, we talked about Prototypes and Tracer Bullets. While the first are disposable, often paper-based representations of the product (or parts of) used to test specific areas or ideas, the latter are build to keep, to test how the system holds together, to see if it ‘hits the target’ – you’ll have a trivial implementation that you can test to see how it behaves in practice. Once that’s verified, they act as the basic system ‘skeleton’ on which we can build on.

Often Prototypes and Tracer Bullets are mistaken for each other, although they serve a different (yet useful) purpose: think of “prototyping as the reconnaissance and intelligence gathering that takes place before a single tracer bullet is fired.” (quote, p. 52)

In the end, having a pragmatic approach to problem solving is all about constantly reminding ourselves of the big picture. Think about who will use what you are building, take responsibility for it, learn from mistakes and be prepared for them.

More to come next month!

Photo of David Thomas was taken by James Duncan Davidson

Client Testimonial: The Webnographer remote testing solution was the perfect fit!

Monday, January 30th, 2012

We recently worked on an exciting project with Travelport, a leading provider of global travel distribution systems. Travelport asked us to carry out a usability test on a new product that they had developed for travel agents booking hotels online, called Rooms and More. The research was carried out with travel agents in 5 different countries, and helped provide insights into the usability and user experience of this new product.

This is what Travelport said about working with Webnographer:

Prior to launching a brand new product in the market to our existing customers, we really wanted to hear from them.  As always, you make some assumptions in your initial designs, but we needed a way to test things out that would allow us to make changes before we rolled it out to everyone, and had to react to their feedback.

Faced with the choice  between a simple questionnaire [that does not really deliver quality results] and lab work [which gives you quality, but also has the drawback of costs and really limiting the number of people you can get feedback from], we found that the Webnographer remote testing solution was the perfect fit!

We worked with Webnographer to run our customers through a series of tasks, and the ability to see their real-time feedback, and then play back their session was invaluable.

James and Sabrina not only helped us define and design the testing, so that it brought us actionable results, but also delivered a well thought-out, extensive report on the tail end – allowing us to really focus in on the key changes we need to make.  We liked it so much, we signed up for more.

Sincerely,

Brian Batts
Head of Product, Consumer & New Ventures
Travelport

 

Client Testimonial: Exceptional and fascinating to work with

Tuesday, March 16th, 2010


It is a great feeling when you have worked hard with a client and they then recommend you on a public mailing list. Simon, who is a User Experience consultant at bSkyb gave this fantastic feedback about us on the IXDA mailing list:

I have just completed a large project for bSkyb. We used Webnographer for the remote testing. http://www.webnographer.com

They were exceptional as their value is in understanding the core nature of the research, translating this into a suitable test, running the test and then reporting back in a way that sheds light on the fundamental causes of the issues. A lot of these services are dumb online questionnaires that can do more harm than good.

James Page and Sabrina Mach have been fascinating to work with. Their background in behaviour science, engineering, anthropology, ethnography, UCD, psychology is astounding. Their broad range of skills makes a huge difference to the quality of work produced.

I should say that I am no affiliated in any way whatsoever with Webnographer. I am a freelance UxC that knows Webnographer from the days I worked at Flow Interactive.

Good luck with your research.

Yours,

Simon Johnson
User Experience Consultant at bSkyb