Return of Investment for User Experience made simple – A Workshop.

June 20th, 2013 by Sabrina

Miguel Vieira

There is an issue that many UX, or Usability issues go unfixed. One of the biggest causes is that there is often no finance argument or Return on Investment (ROI) case being made by the UX team.  ROI enables teams to overcome arguments of resource limitations, and opposing opinions of other stakeholders by putting hard financial numbers to the argument and show the benefit that would be achieved if issues were fixed.

This workshop will explain how to create a Return on Investment Argument for User Experience, quickly and easily.
We will share our methods to simply calculate a Return on Investment. We will give examples for both Web Applications in competitive markets, and for in house applications behind firewalls.

The workshop will cover both the methods, and how to collect the data to act as the inputs to the calculation. We will go through practical examples of both calculating the ROI as well as defending the calculation.  Being able to make an ROI argument makes your UX and Usability findings more likely to be implemented as well as increases the audience for your work.

At the end of this one day workshop you will walk away with the knowledge of:-

  • Benefits of a Return on Investment argument.
  • How to make a Return on Investment Case for making UX and Usability improvements.
  • Which methods to use under which circumstance to calculate the ROI.
  • How to build a simple model to illustrate your case.
  • What data you need to collect, and how to collect it

The workshop has been designed for the UX practitioner who has little finance or maths knowledge. You will need to have some experience of User Experience and be able to do basic arithmetic in Excel.

.         Sabrina Mach .           James Page

The workshop will be given by James Page and Sabrina Mach. Both of them have many years of experience quantitatively analyzing websites from a User Experience point of view. They have helped clients ranging from British Telecom to Vodafone, Millenium Bank and Sky, and worked in conjunction with agencies from Ogilvy, SapientNitro, LBI, Flow, and Head London.  They are both founders of Webnographer, which is the world’s leading Remote Usability Specialists.

When: 26th July.
Where: At Webnographer’s in Lisbon office, Portugal.
Cost: 150€ + (€34.50 IVA/VAT) until 8th July and then 250€ + (€57.50 IVA/VAT) after. (Includes lunches and coffee). There is a student and start-up discount. Contact us to find out more.
Getting there: We have deals with hotels. Contact us, with the sort of Hotel you are looking for and she can put you in touch with the right place.

We are looking forward to seeing you in Lisbon!

Buy your ticket here -

Protest against Lab Testing at UXLX in Lisbon

May 17th, 2013 by Sabrina

Protest Signs

Today we protested outside the UXLX conference to Stop Lab Testing (Usability Lab Testing).

Why protest?
I co-founded Webnographer with James, because I believed that we needed new techniques and methods to carry out user research.

The lab testing method is over 20 years old now.  Since then there has been a large shift in the technology we use, and our behaviour. We have moved on from using a desktop computer in one fixed environment 20 years ago, to portable devices (smart phones, tablet PCs, and laptops) in a multitude of contexts today. This has changed how and where people access the internet, and how much distraction or attention is given to an interaction in a given environment.

With this huge shift in tools and behaviour, the methods we use to understand individual behaviours needs to change too.

We need methods that help evaluate behaviour in its multitude of contexts, environments, languages, and countries. We need to test products with a multitude of customers, not just 10 people in London, or Lisbon, or Berlin. We need to get feedback independent of where people are located. We need to test with large numbers of users in diverse locations to be able to quantify the impact of design changes.

As Marshall McLuhan said: “We shape our tools and thereafter our tools shape us.”

This means that User Experience Research must be reshaped too. At Webnographer we are building those tools to help you understand people, so that you can make better products too.

To find out more, follow @webnographer on Twitter.

Going back to Portalegre

May 3rd, 2013 by Tiago

Two weeks ago, I organised for James and Sabrina to give a talk on User Experience at the Technology and Design week of the Management and Technology School of the Polytechnic Institute of Portalegre.

It felt different to go back to Portalegre. This time I visited my old school not as a student but as an “outsider”.

On Wednesday, the talk started a bit late but the students seemed to be looking forward to it. James and Sabrina talked about User Experience and how we use Remote Usability here at Webnographer. The students in the auditorium gave me good feedback and were really looking forward to do something with us in the future.

I liked seeing my former colleagues of Computer Science and the Design students at the talk, and I was excited when I saw students of other fields of study there as well. This goes to show that not everyone has a silo of interests but instead have a  T-shaped map of interests: no one is too focused on their own field and will instead happily branch out their interests (and skills) into other related areas.

I was glad to see this because nowadays the T-shape of skills is crucial in a professional environment, specially in the UX business.

Photo by Daniela “Zariga” Correia

The Good Experience Guide to Lisbon

April 16th, 2013 by James


UXLX, the User Experience conference, is happening next month here in Lisbon. We have put an insider’s guide to Lisbon together for the UX people, consisting of inside tips assembled by the UX, Web and Start Up community here in Portugal.

The idea for the guide happened as last week I was visiting Porto, a city I have not visited for years. I had a nice dinner, but it was not exceptional. I realized that I was surrounded by tourists. I thought to myself: if only I had asked the insiders where to go I would have had a far better time.

Although UXLX is hosted in Expo, at the edge of the city and by the airport, which is a modern area, no one comes to the oldest city in Western Europe for the modernity.

Over the next month Gil, Pedro, Tiago, Rodrigo, and others will be blogging about where you can get the best food, what are the trendiest bars, and which art galleries you should definitely visit.

Downtown Lisbon is a fun, and lively place. So it is important if you are staying in Expo to get out and see the centre.

As the only largish UX company with an office in Lisbon, every year we look forward to UXLX. Together with UxLondon, UXLX is one of the big User Experience conferences in Europe. Bruno Figueiredo always gets some of the great names of UX to speak and to give workshops at the conference.

Anyway, we are looking forward to seeing you in Lisbon and we want you to have an awesome time when you’re here!

Photo of Lisbon by Safa Erişti

Público newspaper writes
about James and Sabrina

March 17th, 2013 by James

One of the most read newspapers in Portugal, Público just wrote an article about foreign people living and working in Portugal.

Our founders – Sabrina Mach and James Page – were interviewed for the article. The story brought up what I said in November that you don´t need to leave Portugal to get a hot job.

Sabrina was quoted as saying how sad it was to see intelligent people leaving countries like Portugal (and Ireland) – because they are the future.

James went on to quote what I said last November – that every tech job creates 5 jobs in the wider economy.

As of today we are now looking to fill three positions in the Lisbon office: Software Developer, UX Analyst, and an Office Manager.