There is an issue that many UX, or Usability issues go unfixed. One of the biggest causes is that there is often no finance argument or Return on Investment (ROI) case being made by the UX team. ROI enables teams to overcome arguments of resource limitations, and opposing opinions of other stakeholders by putting hard financial numbers to the argument and show the benefit that would be achieved if issues were fixed.
This workshop will explain how to create a Return on Investment Argument for User Experience, quickly and easily.
We will share our methods to simply calculate a Return on Investment. We will give examples for both Web Applications in competitive markets, and for in house applications behind firewalls.
The workshop will cover both the methods, and how to collect the data to act as the inputs to the calculation. We will go through practical examples of both calculating the ROI as well as defending the calculation. Being able to make an ROI argument makes your UX and Usability findings more likely to be implemented as well as increases the audience for your work.
At the end of this one day workshop you will walk away with the knowledge of:-
- Benefits of a Return on Investment argument.
- How to make a Return on Investment Case for making UX and Usability improvements.
- Which methods to use under which circumstance to calculate the ROI.
- How to build a simple model to illustrate your case.
- What data you need to collect, and how to collect it
The workshop has been designed for the UX practitioner who has little finance or maths knowledge. You will need to have some experience of User Experience and be able to do basic arithmetic in Excel.
The workshop will be given by James Page and Sabrina Mach. Both of them have many years of experience quantitatively analyzing websites from a User Experience point of view. They have helped clients ranging from British Telecom to Vodafone, Millenium Bank and Sky, and worked in conjunction with agencies from Ogilvy, SapientNitro, LBI, Flow, and Head London. They are both founders of Webnographer, which is the world’s leading Remote Usability Specialists.
When: 26th July.
Where: At Webnographer’s in Lisbon office, Portugal.
Cost: 150€ + (€34.50 IVA/VAT) until 8th July and then 250€ + (€57.50 IVA/VAT) after. (Includes lunches and coffee). There is a student and start-up discount. Contact us to find out more.
Getting there: We have deals with hotels. Contact us, with the sort of Hotel you are looking for and she can put you in touch with the right place.
We are looking forward to seeing you in Lisbon!
Buy your ticket here - http://roilisbon.eventbrite.com